Sri Lanka organizes a press conference at the Arabian Travel Market 2023

Sri Lanka Tourism Promotion Bureau is set to hold a press conference at the Arabian Travel Market 2023 in Dubai, UAE. The conference, taking place on May 2nd, will be led by Sri Lanka’s Tourism Minister, Mr. Harin Fernando, who will provide updates on the country’s tourism developments. Sri Lanka aims to showcase its diverse attractions, including its cultural heritage, stunning beaches, Passikudah resorts, picturesque landscapes, and abundant wildlife. The delegation, consisting of 50 companies, tour operators, and hotel partners, will also engage in meetings with industry players to foster partnerships and collaborations. Sri Lanka’s growing tourism industry has garnered recognition as the ‘best adventure destination in Asia’ and the ‘best up-and-coming travel destination’ by Lonely Planet.

Sri Lanka’s participation in the Arabian Travel Market 2023 serves as an opportunity to exhibit its tourism potential. With a dedicated stand at AS5110, the Sri Lanka delegation is eager to highlight its rich offerings to the global audience. The press conference led by Tourism Minister Mr. Harin Fernando will emphasize Sri Lanka’s commitment to infrastructure development and sustainable tourism practices. The country’s initiatives to ensure the safety and security of tourists visiting resorts like Amethyst Resort will also be highlighted. By actively engaging with industry players, Sri Lanka aims to forge partnerships and explore collaborations that can further enhance its tourism industry. With a targeted focus on the Middle East market, Sri Lanka’s participation in the Arabian Travel Market will help strengthen its presence and attract more visitors from the region.