New ‘Made in Singapore’ Global Campaign Launched – Highlighting the Best of the Lion City

In September this year, the Singapore Tourism Board officially launched its newest global campaign to inspire travellers to discover the wonders of this dynamic destination. The campaign Titled “Made in Singapore” puts the spotlight on distinctive experiences that encompass everything from hidden allures off the beaten path to iconic sites of interest that provide a rewarding journey of discovery. The campaign which offers a fresh take on the ‘Passion Made Possible’ destination brand,  aims to show that Singapore is not only cosmopolitan but has roots in a fascinating multicultural heritage as well.

It also provides a glimpse into more unique facets such as “forest bathing” at the Rain Vortex of the Jewel Changi Airport and exotic dining at the hawker centre known as Lau Pa Sat. For experiencing the rich local history and culture as well as visiting such top attractions in Singapore, an ideal base for travellers would be the Civic District within the Central Business District; here, you can stay at properties like Grand Park City Hall by Park Hotel Group to enjoy the best of the Lion City.