Singapore Looks to Attract More Tourists in 2024 – “Made in Singapore” Launched in the U.S.

This year, Singapore’s tourism industry is poised for an even bigger comeback, with sights set on attracting a record number of visitors. According to the Singapore Tourism Board (STB), spending forecasts for 2024 are already exceeding expectations, paving the way for a significant boost in arrivals; additionally, a total of 15 to 16 million international visitors are expected to be welcomed in 2024 as well.

To further attract more travellers, the country also launched the “Made in Singapore” campaign in America; more insights on this promotion were brought to light in a recent interview with Rachel Loh, STB’s Senior Vice President for the Americas featured on the TravelAge West website in April 2024. She revealed that this captivating campaign not only focuses on iconic landmarks but also hidden gems while showcasing how everyday moments transform into extraordinary adventures.

It also shines a light on the “City in Nature” identity, while a range of wellness-focused and sustainable options are being promoted as well, reflecting the nation’s core values. Such experiences can be enjoyed while staying at properties like Somerset Bencoolen Singapore which provide an ideal base in the city. Apart from a stay at contemporary serviced accommodation in Singapore, travellers can look to encounter the best of this dynamic destination from modern marvels to natural wonders and much more.