BTS’ Jin Stars in Recent Seoul Tourism Campaign: Evoking Soulful Travel Experiences

K-pop star and BTS member Jin was featured as the face of Seoul’s recent tourism campaign titled ‘Feel Soul Good’. The campaign ran from August 29th to September 16th and was held to promote the city’s vibrant cultural and historical landscape. The official poster for the campaign prominently featured Jin alongside some of the city’s popular landmarks like the Namsan Tower, Lotte Tower and the Gyeongbokgung Palace located near several of the hotels in Dongdaemun.

While Seoul is abundant in various accommodation types from apartments to hotels like Travelodge Dongdaemun Seoul, the campaign encourages tourists to venture out of their rooms to explore the city. The tagline for the campaign – Feel Your Own Soul in Seoul – is meant to convey an emotional and personal connection with the city and encourages visitors to experience this for themselves.