Thailand Strengthens Its Position as a Premier MICE and Bleisure Hub

Where business meets leisure in Asia’s most dynamic destination

Thailand continues to evolve as a leading destination for luxury, MICE, and bleisure tourism. Once known for its affordability, the nation now attracts high-end travellers seeking premium experiences that blend work and leisure. In 2024, over 35 million tourists visited Thailand, with the MICE sector generating more than 148 billion baht in revenue.

Bangkok remains the epicentre of this growth, offering world-class venues, modern infrastructure, and stylish accommodations such as Modena By Fraser. Ideal for professionals on a business trip to Bangkok, the city combines convenience with culture—inviting travellers to extend their stay and explore its culinary, wellness, and shopping scenes.

With the Thailand Convention and Exhibition Bureau’s focus on sustainability, digital innovation, and seamless connectivity, the country is poised to strengthen its reputation as Asia-Pacific’s preferred choice for business and leisure travellers alike.