Brand Refresh as Anantara Continues Global Growth – The Journey Goes On

In keeping with its ‘Life is a Journey’ philosophy, Anantara Hotels, Resorts & Spas recently launched a brand refresh, providing a fresh new look and approach to its properties. This well known name in luxury hospitality operates and manages a wide range of properties around the world including key destinations such as Thailand, China, Maldives and the United Arab Emirates. The Middle East is a core market for the brand which has diverse properties in this region including such highlights as Anantara The Palm Dubai Resort, one of the leading Dubai marina hotels located on the iconic Palm Jumeirah.

As part of the brand refresh, the Anantara logo has been changed while keeping original elements that include the water jar image that symbolises Thai hospitality. The brand’s website has also gone a transformation featuring the latest CMS technology and offers easy access on mobile devices as well. An Anantara blog is set to be initiated as well and will provide insider information on each destination and the experiences on offer.