Maldives Border Miles Launched – A First in Travel Loyalty Programmes

Last month saw the launch of Maldives Border Miles which is billed as the first tier-based travel loyalty programme in the world. It officially began on 1st January 2021 and was marked by a ceremony at the Velana International Airport as the country welcomed its first tourist for the year; this traveller was gifted with a bronze tier loyalty card of the programme which has two more tiers namely silver and gold, each featuring diverse benefits and rewards.

Those who sign up for Maldives Border Miles can earn points based on various criteria be it the frequency of travel, stay duration or if travelling to celebrate a special event or occasion. With properties including those of Adaaran Resorts having reopened, it will be hoped that this programme will encourage more tourists to visit. The stringent safety measures at Adaaran Resorts and other hospitality brands ensure that guests will have a safe and secure holiday too.