In 2014 and 2015, Abu Dhabi witnessed a significant increase in the arrival of French tourists. The Abu Dhabi Tourism & Culture authority along with established Abu Dhabi hotels and resorts grasped their moment of stardom to further popularize Abu Dhabi as a tourist destination. Hoping that Europe would be drawn to the beauties of the land, both parties jointly took part in the annual International Luxury Travel Market (ILTM) in Cannes, France. At the latter part of November 2015, the distinct features of Abu Dhabi and its resorts were showcased. Qasr Al Sarab Desert Resort by Anantara also would have drawn amazing amounts of attention for the manner in which it blends into the landscape and also for the popular Abu Dhabi Desert Tour. Given that the event was a success, Abu Dhabi would warmly welcome the dawn of the New Year.
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