With the increase of the COVID-19 pandemic, many giants in the tourism industry have started focusing on their domestic markets. Although some countries launched immediate campaigns to attract locals into their holiday destinations, for other countries, things weren’t looking on the bright side. Particularly in tourism-reliant countries in Africa, the travel restrictions meant humongous losses for their continent-wide GDP each year. However, domestic mobility hasn’t been a strong suit of the African population – people have been more comfortable with international travelling. To solve this issue, South African Tourism has developed a campaign to encourage locals to travel more. To support this cause, Mozambique beach hotels the likes of Anantara Bazaruto Island Resort have offered exclusive offers as well.
Many Africans see travel as something to be done overseas. The time has arrived to pay attention to the local customer base, instead of the high-spending international travellers.
Halfway into the year, it's prime time to solidify travel plans for the rest of…
Singapore's tourism industry is experiencing a welcome resurgence, fuelled by a strong 2023 and promising…
Singapore's rich culture unfolded in all its vibrancy during the recent Hari Raya Puasa, also…
On March 11th, 2024, the capital city of Maseru in Lesotho commemorated Moshoeshoe Day, a…
Calling all documentary enthusiasts, cinephiles, and truth-seekers! The wait is over – the largest documentary…
The Namibia Tourism Board (NTB) recently made a splash at the Internationale Tourismus Börse (ITB)…