Lunar New Year - Image via Pxhere
The ‘Amazing Festive & Exclusive Trip in Thailand’ played host to 93 prominent influencers from China, offering a curated exploration of enriching travel experiences across Bangkok, Pattaya, Hua Hin, Chiang Mai, Chanthaburi, Phang-nga, and Ko Mak from December 21-28, 2023. The highlight was the welcome reception on December 26 at Museum Siam in Bangkok, themed ‘A Picnic Celebration at the Museum.’ Activities included tours of notable landmarks like the Queen Sirikit Museum of Textiles, the Grand Palace, and the Temple of the Emerald Buddha, complemented by a lively tuk-tuk ride around Rattanakosin Island.
Notably, this trip marked the launch of the Tourism Authority of Thailand’s new ‘Thais Always Care’ online campaign, embodying the ‘Land of Care’ concept, aiming to instil confidence in Thailand as a secure destination and showcase the nation’s commitment to elevated safety standards within the travel industry. With 3,352,812 Chinese visitors recorded from January 1 to December 20, 2023, TAT anticipates welcoming 3.5 million visitors from China this year. Stays at a Bangkok hotel in Sukhumvit seem to be quite popular among Chinese tourists, with properties like Gardina Asoke seeing a lot of visitors arriving.
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