The annual Supermom Fair is Singapore’s biggest exhibition of all things relating to parenthood, especially where newborns and new parents are concerned. The event is described as a ‘parenting movement’ and organises a variety of seminars and events that are designed to create awareness in matters relating to pregnancies and the health of both mother and child. The event also creates communities where mothers can help each other out.
The event, which took place on the 22nd of January 2018, showcased the latest innovations and products related to the field, most of which are hand-selected by the team behind the movement, which is mostly comprised of mothers. Due to the popularity and scale of the event, many even make a staycation at luxury, upscale and mid scale hotels in Asia located close to the event, such as hotels under the Park Hotel Group.
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