On the 17th of November 2023, Bosch, the renowned global technology and services provider, marked a significant milestone — 100 years of establishment in Malaysia. To commemorate this remarkable journey, Bosch hosted a mega concert at the SPICE Arena Penang, with a capacity for up to 10,000 people — just under a 20-minute drive from Citadines Connect Georgetown Penang, a stylish and modern city hotel in Penang.
This grand celebration wasn’t confined to the Bosch family; it was open to the public. It served as a heartfelt gesture of appreciation to the local community that has steadfastly supported the brand for generations. The event was an embodiment of Bosch’s commitment to the Malaysian people.
The concert, a harmonious blend of music and technology, aimed to introduce Bosch to fellow Malaysians through the universal language of music. Klaus Landhaeusser, the Managing Director of Bosch Malaysia, emphasized that this event provided a special opportunity for everyone to discover how Bosch is truly ‘Invented for life.’ It was an evening of music and innovation, where Bosch’s century-long legacy met the vibrant culture of Malaysia.