Image via Anantara Ubud Bali Resort
The Indonesian island of Bali is taking proactive steps to diversify its tourism industry and attract a wider range of visitors. Collaborative efforts between government agencies, local communities, and tourism businesses are underway to introduce new and exciting experiences.
The recently established Indonesia Sport and Special Interest Tourism Association (ISSITA) plays a crucial role in driving this diversification. ISSITA aims to promote Bali as a destination for sports enthusiasts, adventure seekers, and wellness travellers. By working with local businesses and communities, ISSITA is developing new tourism products and experiences that cater to these specific interests.
This diversification will help to spread tourism throughout the island, reduce reliance on peak seasons, and preserve Bali’s natural beauty for future generations. Already, properties including luxury hotels provide wellness packages, a range of excursions, and off-season deals; Anantara Ubud Bali Resort, for instance, offers sustainability-minded activities both at and around the resort, as well as high-end spa facilities fit for a 5 star resort in Bali.
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