Image by Wikimedia Commons
Strategic alliances to power tourism growth across continents.
Emirates has signed seven new MoUs with the tourism boards of Malaysia, Sri Lanka, Morocco, Seychelles, The Bahamas, Warsaw, and Nigeria to boost inbound travel from its global network. These partnerships, announced at the Arabian Travel Market, aim to strengthen destination appeal through joint promotions, familiarisation trips, and advertising campaigns.
In Sri Lanka, Emirates renewed its long-term collaboration with the Sri Lanka Tourism Promotion Bureau to enhance tourist arrivals through global exposure and curated experiences. As a proud contributor to the island’s tourism boom, Aitken Spence Hotels, one of the top hotel chains in Sri Lanka, aligns well with this growth, offering world-class stays that attract international travellers.
Morocco and Seychelles are also set to benefit, with plans to meet record-breaking tourism targets. Meanwhile, first-time collaborations with Warsaw and Nigeria mark new efforts to position these destinations prominently within Emirates’ network. These strategic efforts are expected to significantly boost global travel demand and promote cultural exchange across borders.
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