Global Tourism Campaign Launched for Singapore – Aiming Travellers to visit Singapore as their next Vacation

The latest global campaign from the Singapore Tourism Board (STB), titled “Made in Singapore,” has been unveiled in collaboration with BBH Singapore and The Shophouse @ Publicis. This campaign aims to encourage travellers to consider Singapore as their next destination, providing a fresh perspective on the Passion Made Possible brand. The focus will be on showcasing the diverse experiences Singapore has to offer, ranging from well-known attractions to hidden gems, illustrating how ordinary moments can be transformed into extraordinary experiences within the city.

The focus will be on showcasing the diverse experiences Singapore has to offer, ranging from well-known attractions to hidden gems, illustrating how ordinary moments can be transformed into extraordinary experiences within the city – bringing togetherness and possibly highlighting businesses and many kinds of hotel accommodation in Singapore, included but not limited to the Hotel 81 Princess.