Health Tourism Campaign Launched in Thailand – Country Highlights its Wellness Offerings

Titled “Discover the New You”, a campaign looking to promote health tourism and sustainable tourism was launched this year by the government of Thailand. The main objective of this campaign is to highlight the well-known wellness and health products and services of the country to attract travellers and thereby increase tourist expenditure. This initiative in partnership with many healthcare operators, service providers and wellness businesses as well as the Tourism Authority of Thailand is targeting to get international visitors to spend more than US$510,000 by September 2023.

While media networks are putting the spotlight on 15 health tourism routes, social media influencers and local businesses are participating in the campaign as well. There is also an official Discover the New You website (https://www.discoverthenewyou.travel/) with detailed information for those interested. Amongst the highlights on offer are wellness stays in Phuket and anti-ageing and health checks in Bangkok. Both these destinations have much to offer, which can be enjoyed on a stay at properties belonging to a top hotel group in Asia. These include properties of Travelodge Hotels Asia from where one can experience wellness, adventure, and more.