ITB China, the exclusive trade show focusing on B2B-exclusive aspects around the Chinese travel market, has chosen to have the dedicated Maldives stand as the centrepiece – highlighting the importance of the island republic’s presence within the trade show. Similarly, the Chinese market represents one of the most important for the island, with the year 2023 displaying China as holding one of the largest market shares alongside India and Russia.
The MMPRC (Maldives Marketing and Public Relations Corporation) will co-exhibit alongside 33 others, showcasing opportunities, forming connections, and hosting a multitude of onsite activities. To this end, it can be inferred that the burgeoning relationship between the two countries will lead to increased bookings for Maldives holiday resorts like the highly-reputed Huvafen Fushi Maldives and its cohorts around the archipelago.
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