“Krabi We Care” Campaign Launched – An Initiative to Attract Thai Tourists

In a bid to draw more domestic tourists, the “Krabi We Care” campaign was launched in June at this coastal province of southern Thailand. With the arrival of foreign tourists severely hampered due to COVID-19 related travel restrictions, this initiative looks to attract locals to come and enjoy everything from enriching activities to foodie delights. There is diverse accommodation on offer as well including at Ao Nang beach hotels with properties such as Avani Ao Nang Cliff Krabi Resort amongst the available options.

The campaign which is being run by the Krabi-based office of the Tourism Authority of Thailand (TAT) is looking to target Thais who prefer driving to destinations be it families or millennials (termed as Generation Y). While strict health and hygiene guidelines are in place in the hospitality sector, activities are also being promoted such as kayaking as well as morale-boosting excursions like visiting temples.