Louis Vuitton Partners with Korea to Boost Tourism – Using the Fashion Industry to Enhance Seoul’s Tourism and Travel

In an effort to boost South Korean tourism, leading fashion brand Louis Vuitton has partnered with the Korea Tourism Organization to help draw visitors and tourists to Seoul – beginning their efforts with a pre-fall runway show in April. As the luxury industry strengthens its ties with the K-Pop industry, decision makers at LVMH, the owners of Louis Vuitton, have signed on to create content and raise awareness of Seoul holiday packages in general.

The efforts are part of a tourism campaign initiative titled “Visit Korea 2023-2024”, the aim of which is to increase general foot traffic through promotion of Korean culture – and LVMH is capitalizing on industry bonds in order to make the campaign a success on their part, as well boost their own brand. Such efforts could predict not only increased foot traffic, but also increased bookings for midscale properties such as the Travelodge Myeongdong City Hall, whose lean prices are suited towards business-oriented globetrotters.