In a novel way to promote a destination, the Singapore Tourism Board launched Singapore Wonderland this year, a fun interactive game available to play on the popular Roblox online gaming platform. This was put in the spotlight on 1st June 2023 on the BW Businessworld website which went on to reveal that the game was developed with Wonder Works Studio and Publicis Play. A key aspect of the game is that it gives players a chance to enjoy an immersive experience as they explore a virtual Singaporean world and accomplish various tasks.
It offers three mini-games featuring ‘Merli’, the destination mascot of the Singapore Tourism Board, and takes players to famed attractions; these include Gardens by the Bay, the Singapore Flyer, Adventure Cove Waterpark, Marina Bay Sands, Merlion Park, and Singapore Botanic Gardens. These sites of interest continue to draw travelers the world over and are within easy reach of properties like PARKROYAL COLLECTION Marina Bay, Singapore which also offer a versatile event space. Singapore Wonderland provides a unique way to promote the country and its allures, drawing even more visitors to the Lion City.
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