Sri Lanka on Track to Reach 2.3 Million Arrivals – Visa-free Entry for 38 Nations Also on Offer

Sri Lanka’s tourism industry is poised for a remarkable year, with officials expressing confidence in reaching the ambitious target of 2.3 million tourist arrivals in 2024. This optimistic forecast is based on the country’s strong performance year-to-date and the favourable conditions anticipated during the upcoming winter season.

To further enhance its appeal, Sri Lanka implemented a visa-free policy for 38 countries in September 2024, providing a seamless travel experience for visitors. The country has also been actively promoting itself through international travel shows, such as IFTM in France, ATM in Dubai, and ITB in Germany, as well as targeted roadshows in key markets like China and India. Additionally, Sri Lanka has launched a comprehensive digital marketing and PR campaign to reach a wider audience.

The country continues to be a top choice for global travellers who can look forward to a range of attractions and experiences as well as diverse accommodation options including hotels in Kandy, the nation’s hill capital. Set amidst the mountains, properties here such as Earl’s Regency provide an ideal base to enjoy the island’s rich cultural and natural heritage and can expect more visitors in the months to come.