Sri Lanka optimistic about tourism in 2024 – Setting sights on growth and progress

Sri Lanka’s tourism industry experienced a remarkable resurgence, welcoming 1 million visitors by September and anticipating a total of 1.5 million for the year. Despite facing initial challenges such as an economic downturn and commodity price hikes, the government’s resilient and resourceful management swiftly revitalized the nation, leading to a reinvigorated tourism sector. New airlines, improved connectivity, and increased cruise calls contributed to this positive turnaround, with Sri Lanka achieving the notable milestone of welcoming its one millionth tourist in September.

Sri Lanka’s Ministry of Tourism and the Tourism Promotion Bureau are prioritizing the creation of a robust country brand through comprehensive rebranding exercises. The Hon. Minister of Tourism, Harin Fernando, highlighted the emphasis on year-round digital and PR campaigns, particularly targeting the UK market. The UK, being a traditionally significant market for Sri Lanka, is expected to benefit from expanded routes by Sri Lankan Airlines, the national carrier, connecting more UK cities and key destinations, with many a Sri Lanka hotel, such as the Anantara Peace Haven Tangalle Resort looking to fill bookings at their earliest convenience.