Sri Lanka Tourism collaborates with International Travel Influencers to keep alive ‘Sri Lankan Holiday’ dream – Promoting the destination further

The wonderful travel plans that many have had for the year 2020 was all washed away when the pandemic began to spread worldwide. All countries have suffered due to this and the travel industry is the one that took the biggest hit. Sri Lanka too has been under lockdown with travel restrictions in place even today. But the country is keeping the spark alive digitally.

Shamli071, Colour Full Colombo, CC BY-SA 3.0

Sri Lanka Tourism Board (SLTB) has restarted the aggressive campaign they were once working on earlier in the year. Handpicked travel bloggers have been requested to upload content on the digital platforms they are signed up with and so far, these have helped reach about 6 million people around the world. SLTB also continues social media campaigns to keep the travel audience informed about how travel will be in the future in Sri Lanka. Hotels in Colombo City the likes of Cinnamon Lakeside Colombo are preparing to receive guests when travel starts again.