Thailand Enjoys “The White Lotus Effect” – Season 3 of Hit Show Sparks Travel Boom

The hit HBO TV series The White Lotus has done it again, sparking a surge in interest i

n travel to the main country where the latest season was filmed, which this time around was Thailand. Season three, which ran from 16th February to 6th April 2025, featured key destinations here, from the islands of Koh Samui and Phuket to the cosmopolitan city of Bangkok. Luxury hotels in such places, including properties like Emporium Suites by Chatrium in the Thai capital, can no doubt expect more travellers, including die-hard and new fans of the show, in the months to come.

Each season of the show takes place in a main destination that has subsequently seen a surge in arrivals by tourists driven by what they have seen on screen. This is known as “The White Lotus Effect”, which has proven to be very beneficial for tourism. For example, as reported on the CNBC news website on 6th March 2025, there was a 60% increase in social media conversations regarding travel to Thailand following the third season premiere. Quoting Rachael Goulet, the director of Sprout Social, it further revealed that there were over 775 million instances where the feeds of users mentioned Thailand and The White Lotus in conversations.