The Thailand Tourism Forum 2024 (TTF), held at InterContinental Bangkok, brought together over 1,000 registered participants, including business leaders from the tech, hospitality, data, and dining sectors. The event focused on Thailand’s role as the world’s leading “lifestyle” travel destination, addressing the changing landscape of the tourism industry.
AI came up as a central theme during the discussions, highlighting its potential to shape the future success of Thailand’s tourism sector. Founded by Bill Barnett, TTF serves as a key platform for in-depth discussions on travel and tourism trends, with leaders from the government and private sectors sharing insights and predictions.
As the industry navigates changing dynamics, the Thailand Tourism Forum provided a platform for industry leaders to explore innovative strategies and discuss the role of AI in enhancing the overall travel experience in the country. This includes discussions on how to incorporate AI in any family resort in Phuket to make stays even smoother at accommodation options like NH Boat Lagoon Phuket Resort.