Thailand’s Tourism Authority Collaborates with Big C for Exciting Shopping Initiatives

The Tourism Authority of Thailand (TAT) has joined forces with Big C Supercenter and its suppliers to introduce two enticing shopping campaigns from April 1 to May 31, 2024. International visitors can participate in the “Thailand Lucky Landing” initiative, offering exclusive benefits upon arrival, while Thai nationals and expatriates can enjoy discounts and rewards through the ‘Suk Thanthee…Thi Tiew Thai, Suk Pai Gan Yai Thi Big C’ campaign. TAT Governor, Ms. Thapanee Kiatphaibool, emphasized the aim to enhance travel experiences for tourists and encourage domestic travel to secondary destinations such as the famous Koh Samui with popular tourist hotels like SAii Koh Samui.

During the launch event at Big C Ratchadamri, TAT hosted influencers from various countries to explore top souvenir picks and food experiences. As part of the initiatives, international visitors receive E-Coupon Travel packs upon arrival and stand a chance to win cash vouchers. Meanwhile, Thai nationals and expatriates can earn discounts and rewards by signing up for a Big Point membership and scanning QR codes at participating locations across 15 secondary tourist destinations including Koh Samui 5 star hotels, supporting the Thai economy and promoting meaningful travel experiences.