Sri Lanka Tourism recently hosted a delegation of prominent international journalists and travel influencers to promote the destination for the upcoming Summer and Winter Seasons of 2024/25. This initiative coincided with the introduction of Sri Lanka Tourism’s new tagline, ‘You Will Come Back for More’.
The delegation comprised representatives from key inbound markets for Sri Lanka, including the United Kingdom, France, Italy, Australia, Singapore, the USA, and Canada. Collectively, the group of travel influencers boasted an active global audience of 1.8 million through mainstream media channels. The content featured things to do in Sri Lanka and unique experiences.
The Sri Lanka Tourism Industry has experienced a notable upturn in the first quarter of 2024, with tourist arrivals exceeding 600,000. The earned media promotions facilitated by this delegation are expected to further support the continuous growth of tourism in Sri Lanka during the upcoming seasons, offering compelling reasons for travellers to choose Sri Lanka as a must-visit holiday destination in Asia. Travel agents like Ceylon Tours hope to see an increase in the number of tour bookings as well, especially for the winter season.
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