As part of an agreement signed on 28th July 2020, Vietnam is going to be promoted by Jessica Minh Anh, a famed Vietnamese international supermodel and fashion show producer. The agreement was made between the model management agency, JMA Global (of which she is the founder) and the Vietnam National Administration of Tourism. The promotion activities will highlight some of the key destinations in the country along with tourism-related services and products.
Vietnam will be hoping that tourist arrivals will pick up as travel restrictions begin to ease following the global COVID-19 pandemic. The country has many popular attractions as well as accommodation options be it apartments in Ho Chi Minh City to hotels in Hoi An including properties the likes of Anantara Hoi An Resort. As per the agreement, a 12-episode reality show titled “Jessica Minh Anh: Coming Home” will be made and shown on local and international channels.
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