Visit Maldives launches Redefining MICE global campaign – The emergence of new ideas

The Maldives – a longstanding tourist destination that did not lose its allure even during the pandemic – is in the process of redefining MICE events, with the guidance of Visit Maldives. The embattled tourism industry has been rearing its once-mighty head, with numerous new ideas and experiences aimed at the sophisticated business traveller. To that end, Visit Maldives launched ‘Redefining MICE’ on 5^th October 2021.

MICE events are usually depicted by dressed-up individuals seated in a board room listening to a presenter. While this is an inevitable part of MICE events, Visit Maldives is trying to give them a new meaning by adding a bit of colour and in turn offering business travellers a holistic experience that includes a bit of everything. The Maldives is an eco-tourism destination positioned at the top of Asian tourism, and the country is supported by Maldives luxury resorts of varying calibres. With the likes of Amilla Maldives Resort and Residences at its disposal, the South Asian most desirable archipelago will certainly do an excellent job at recreating the MICE experience.