Anantara revamps brand and online presence

The luxury hotel brand Anantara Hotels, Resorts & Spas has seen a new transformation with a brand new logo and strapline along with the launch of a new website to boost its offline and online image. The fresh strapline ‘Life is a Journey’ is simply reflecting the core values, philosophy and the brand expansion plans of Anantara.

The highly acclaimed tourist accommodation chain operated by Minor Hotel Group of Thailand was first launched with its inaugural resort in Hua Hin in 2001 and has since expanded to a network of 34 hotels and resorts in 10 countries spanning Asia, Middle East and Africa. In its endeavour to expand the operations in other Asian countries that are major tourist havens, Anantara successfully launched a series of Maldives five star resorts including popular accommodations such as Anantara Dhigu Maldives Resort.

The home country of Anantara, Thailand boasts 13 luxury properties with the latest addition and the flagship hotel, Anantara Siam Bangkok which opened out for guests in 2015 subsequent to the rebranding of the former Four Seasons Hotel.