The campaign ‘Great Wall Hero’ has been the official promotional campaign for promoting China among global travelers, and this time the campaign for 2021 has been titled ‘Great Wall Hero 2021-Beijing Winter Charms’. This campaign will highlight various aspects of China such as the opportunities it offers for ice and snow leisure sports and cultural exhibitions.
This campaign will also highlight the Chinese local cuisine and the New Year folk items that the travelers can enjoy while they are in Beijing. Every Beijing hotel the likes of Pan Pacific Beijing welcomes foreign guests now, and travelers can easily book them online before they come to China. Once the ‘Ice Ribbon’- the National Speed Skating Oval is declared open at the 2022 Winter Olympics, it will also become another major attraction in the city.
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