Domestic Travellers Key for Japan’s Tourism Industry – A Vital Boost During the Pandemic

Like many countries the world over, Japan’s tourism industry was hard hit following the COVID-19 pandemic. However, during this time, domestic tourism was viewed as a key factor to uplift the industry as highlighted by The Japan Times on its website on 3rd May 2021. To attract citizens to travel, aspects such as adventure and outdoor holidays, micro-tourism and ‘workations’ have been promoted. Whether these trends will remain even after the pandemic is over remains to be seen, but for the time being, they provide a vital boost.

It should be noted that accommodation providers are also taking steps to draw travellers to visit. An example of this can be seen at Shibuya hotels in Japan’s capital, Tokyo; here, properties like Cerulean Tower Tokyu Hotel not only have adopted enhanced cleaning and hygiene protocols but also offer flexible cancellation policies with fully changeable dates and refundable rates up to 24 hours before arrival.