Malaysia Continues to Enjoy Boost in Arrivals – Kuching Remains a Top Destination

Malaysia’s tourism industry is experiencing a robust rebound. International tourist arrivals have surged, reaching 9.48 million visitors as of May 2024, a significant increase from the previous year. Riding this wave of optimism, the country has set ambitious targets for 2024, aiming to welcome 27.3 million tourists and generate RM 102.7 billion in revenue by the end of the year.

To bolster this growth, the government has implemented a comprehensive strategy, including the Visit Malaysia 2026 campaign and the Malaysia My Second Home (MM2H) programme. Targeted promotions in key markets such as Europe, China, Korea, India, Australia and Japan are further enhancing the country’s global appeal.

Amidst this tourism boom, Kuching, an enchanting city in Sarawak, has emerged as a popular destination. To capitalise on this momentum, the city has hosted a series of events this year, including the Kuching Food Festival, Kuching Zumba Fiesta, and Mayor’s Walk. The upcoming inaugural Sarawak International Band & Orchestra Festival 2024 (17th to 20th September 2024) promises to be another highlight. Those looking to plan a trip here can stay at Kuching apartments at centrally located properties such as Citadines Uplands Kuching which makes an ideal base to experience the best of this captivating city.