Sri Lanka Tourism Launches Strategic Campaigns to Boost Visitor Arrivals and Revenue

Sri Lanka’s Tourism authorities have unveiled plans to promote the country as a key tourist destination through a series of campaigns. These campaigns were disclosed during a forum where Sri Lanka Tourism officials presented their strategy.

Sri Lanka Tourism is set to invest Rs. 1.4 billion over the next year, starting from July, to revamp destination marketing. This includes two domestic campaigns. The Sri Lanka Tourism Promotion Bureau (SLTPB) will focus on a global destination marketing blitz targeting 16 key markets to boost tourist arrivals. The SLTPB Chairman, Chalaka Gajabahu, indicated that the thematic campaign has received board approval and will be presented to the Cabinet for endorsement. The key markets encompass the UK, France, Germany, India, Russia, China, Spain, Australia, Italy, Netherlands, Portugal, Japan, the US, the Middle East, and Korea.

Chairman Priantha Fernando of the Sri Lanka Tourism Development Authority (SLTDA) conveyed his optimism about the industry’s capacity to attract two million visitors and yield $3.7 billion in revenue for the ongoing year. The long-term goal is to attract five million visitors by 2030, with a focus on high-end tourists. The aim is to raise the average spending per visitor to $4,000. Efforts are also underway to increase hotel capacity and streamline tourism investments to support the industry’s growth. For globetrotters travelling in the capital city and seeking things to do near Colombo, stylish and preferred hotels such as Cinnamon Lakeside Colombo offers ample opportunities.