A new tourism standard has been established in Thailand in order to enhance the tourism competitiveness of the country from a global perspective. This new standard covers each and every aspect of quality tourism that emerging entrepreneurs of the field can employ as a guideline for the development of tourism. It is aimed to envision Thailand as a high-quality destination for tourism that encapsulates all the required standards deemed necessary for maintaining excellent conditions for tourists arriving in the country; these include cleanliness, safety, comfort, and uniqueness. One could expect to enjoy the luxury of this new era of optimum Thai tourism while staying at a city hotel Bangkok has to offer such as Avani Atrium Bangkok.
The Department of Tourism nurtures a profound belief that employing Thailand Tourism Standard via sustainable tourism development is indispensable to maintaining a positive image and the competitive edge of the Thai tourism industry on the global platform.