In collaboration with the world-renowned luxury tour operator ID Travel Group, Visit Maldives began a marketing campaign from February 2022 to April 2022. As a world-class sales and marketing organisation with over 37 years of experience, ID Travel Group collaborates with major consortia networks like Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest, and The Affluent Traveler Collection. According to Maldives Marketing and Public Relations Corporation (MMPRC), the campaign can elevate the visibility of the Maldives to the US market as the ID Travel Group will be featuring the island nation in its elite brochure collection and mailing 15,000+ luxury advisors across the US. This campaign will be favourable to iconic hotels in the country, such as Hard Rock Hotel Maldives, which provides luxurious Maldives 5 Star resort amenities.
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