Sri Lankan Tourism Focuses on Influencer Marketing: In the Aftermath of Nas Daily Success
Building on the success of social media influencer Nas Daily’s viral video, the Sri Lanka Tourism Promotion Bureau (SLTPB) is implementing a targeted influencer marketing…
China to Fund Sri Lankan Religious Tourism Project – Tapping Into a Key Market Segment
Sri Lanka’s religious tourism sector is set to receive a significant boost as China has agreed to provide funding for a project in this sector,…
Sri Lanka’s Defence Force Ventures into Sri Lanka Tourism Frontier — Exploring new tourism horizons
Minister of Tourism Harin Fernando will convene with the heads of the armed forces and police to strategise tourism projects, aiming to enrich visitor experiences….
Condé Nast Traveller Puts Sri Lanka in the Spotlight – Highlighting Island Allures
Sri Lanka’s cultural experiences and stunning landscapes have garnered the attention of the renowned travel magazine Condé Nast Traveller. In its 14th January 2024, list…
Sri Lanka Continues to Record Rise in Tourists – A Significant Increase from Last Year
Sri Lanka has seen a remarkable increase in international arrivals this year which bodes well for the local tourism industry. February 2024 marked a post-pandemic…
AirAsia X Launch Direct Flights to Kazakhstan – Airline Broadens its Horizons to Central Asia
AirAsia X has inaugurated its highly anticipated Kuala Lumpur-Almaty route, signifying a historic moment as the first direct passenger service between Malaysia and Kazakhstan. Launched…
Mahasivaratri Day Coming to Sri Lanka – Occasions of Delight and Culture
Maha Shivaratri, an annual Hindu festival venerating Lord Shiva, the god associated with destruction and renewal, is celebrated on the 13th night and 14th day…
Tourist Arrivals to Sri Lanka Continue to Rise – Visa-free Entry Initiative a Key Factor
Sri Lanka’s tourism industry is experiencing a welcome surge, with over 100,000 visitors arriving in the first half of February alone. This impressive figure, exceeding…
Sri Lanka Tourism Focuses on Influencer Marketing – Strategy Follows Success of Nas Daily
The Sri Lanka Tourism Promotion Bureau (SLTPB) is stepping up its influencer marketing strategy after the viral videos of Nas Daily, a popular international vlogger,…
Maha Shivratri Celebrated in Sri Lanka – A Hindu Festival Honouring Lord Shiva
Maha Shivratri, one of the most important Hindu festivals, was celebrated with devotion and joy across Sri Lanka on 8th March 2024. Translated as the…