In a move to popularise its name in Malaysia and increase brand presence, Berjaya Hotels & Resorts (BHR) has re-launched its loyalty programme, known as Elite by BHR. This new initiative was kick-started on 24th June, 2015 at Berjaya Times Square Hotel. At the event at the brand’s hotel in Kuala Lumpur, guests got a chance to learn more about the points system that can be used to redeem a wide range of rewards and benefits of this loyalty programme which was formerly referred to as B.Elite. As part of the event, guests had the opportunity to enjoy an Iftar get together as well. Members of this special Elite by BHR loyalty scheme can make use of the points they have gained to enjoy rewards at all Malaysian properties of Berjaya Hotels & Resorts in a variety of categories be it accommodation, spa or dining. As an added benefit, members will also receive exclusive invites to monthly Elite by BHR activities.
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